Affiliate marketing network act as go-betweens and facilitate business partnership between a web site publisher and advertiser. It is a third party business to business service that helps in establishing a healthy relationship between affiliate and merchants. Their role as negotiators and their assistance yield to the successful exercise of affiliate marketing.
Affiliate marketing networks take the tasks from merchants, advertisers or agencies. These tasks are related to online marketing, advertising and publicity content generation. The same tasks are put forth as programs and made available to the web site owners or webmasters. Webmasters are responsible for executing these tasks on their own web sites. The overall profit earned is distributed among all the three parties.
Web site owners and publishers take care of online promotions and revenue generation for the merchants. By advertising the products and generating the sales leads, the returns for the merchant are instant.
The tasks that are taken by affiliates may be provided either as programs by the merchants themselves or affiliate programs provided by the networks. By signing up with either the merchant directly or with the network, web site owners are authorized to advertise and promote the advertisers products.
Many affiliate networks also register users who are willing to take upon the role as an affiliate in the near future. Such people are made aware of the working principles and functioning of the affiliates. In some instances these affiliates do not even have the resource or web sites. It is the job of the affiliate network to occupy them in having one, the one that will serve as the best. Once their resources or web sites are ready, the assignments are given to them.
Apart from valuable advices and consultation, the networks also help in reducing the administrative burden on merchants. There i
Affiliates marketing network or affiliate marketing providers get their own income from override charges and commissions. These charges in most cases are to be paid by the merchant. In any case the services provided by affiliate networks are worth the commissions they take.
Author: Meenakshi Wali is the co founder of Rupiz Media, Rupiz Ads & Rupiz Affiliates, a leading online media buying agency. She is heading a team of experts, which is into affiliates marketing network, search engine optimization, online advertising, affiliate network.
