Web metrics and analytics are important tools for any business. These are the tools to use in order to monitor how the business is meeting up its targeted goals and objectives. Using these tools will be a way for the site owner to monitor what the site visitors are checking out, their interests on the site and where these visitors and potential customers are coming from.
A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS.